While many people don't deem "Green" as important , but it is vital that as participants working towards green initiatives that we market the green energy fund in a way that it will be effective for our targte publics. People have a preconcieved notion that when discussing green efforts we are refering solely products with enviromental characteristics but in retrospect the term "green" can be applied to many other things such as consumer goods, indutrial goods and even services. The American Marketing Association(AMA) held a workshop with the intentions of coming up with a clear and precise definition for what exactly "Ecological Marketing can be defined as, they defined it as "the study of the positive and negative aspects of marketing activities on pollution, energy depletion and nonenergy resource depletion.[Henion and Kinnear 1967b,1] One of the major questions that we will be asked on campus is "Why is going green important" and because we are pushing the "green energy fund" initiatives it is imparitive that we are able to supply the student body with benefitial information. "The question of why green marketing has increased in importance is quite simple and relies on the basic definition of economics: Economics is the study of hgow people use their limited resources to satisfy unlimited wants.[McTaggart,Findlay and Parkin 1992,24]The main issue with most students the idea that going "green" wont be cost effiecnt but if we frame and tailor our message in a way that emphasizes the advantages to the "green energy fund" Famu could see changes on campus.
Polonsky, Michael Jay. (1994). An Introduction To Green Marketing. Electronic Green Journal, 1(2). Retrieved from: http://escholarship.org/uc/item/49n325b7
